Coined by Amber Case, the term “templated self” describes how the affordances and defaults of systems affect online expressions of identity.
A self or identity that is produced through various participation architectures, the act of producing a virtual or digital representation of self by filling out a user interface with personal information
For example, the design of the facebook profile expresses one’s identity as a combination of where you live, where you work, where you were educated, and what you like. Audrey Watters describes how software such as learning management systems, although not explicitly social, can have some of the same identity templating effects (Link)
see also schema